Public Relations is an important aspect of any marketing plan. The key word is “public” because you want to reach public audiences to let them know about your business or your cause. The first item on your PR agenda is to identify your audiences, those people/customers you wish to reach.
Another way to say this is to identify your target markets. For example, if you are producing a new dog food, your audience will be dog owners. If the product is organic, your audience will be health-conscious dog owners.
Here are eight tips on how to promote and publicize your new organic dog food:
- Prepare a press release to announce your new product. Describe the product and its benefits (what and why). Let customers where and how to buy or obtain the product.
- Send the press release to appropriate reporters and editors in your local community. Usually you can send it by email.
- Prepare a flyer that announces your product. Make it colorful and use simple language. Place the flyer on community bulletin boards and in dog parks. Hand it out to people you meet who are walking dogs.
- Go to a local print shop or business card supplier and have an inexpensive business card with a logo. Create a catchy tag line that people will remember.
- Send your press release to trade publications that specialize in animal care.
- Pitch the editor at the same trade publications suggesting an article about organic dog food. Spell out what you would cover in the article.
- Attend trade shows and promote your product. Bring free samples.
- Use social media — Twitter and Facebook — to engage customers.
We hope this helps get you started on your public relations campaign.
Link to my article “Public Relations in Your Local Community”