Engineers design and build infrastructure, including bridges, tunnels, water systems, and all types of facilities and buildings. For many years I represented engineers and got them publicity in trade publications and newspapers where their projects were featured.
Engineers need publicity so that other design and build professionals know what they are doing. For example, the structural engineer that designed the “Lipstick Building” in New York City wanted other professionals to understand the challenges that went into this project and how they were managed. The project was unique because the shape of the building is like a lipstick. Always highlight the unique aspects of an engineer’s work.
Every engineer wants to be noticed by architects, real estate developers, construction managers, and the public to tell them about his or her work. In promoting an engineer, you have to get all the facts about the project and create a story of how the design and build was accomplished.
The most important media outlets to reach are daily newspapers and trade publications. Reporters that cover the building trades are always looking for good stories about unusual facilities, housing projects, office and commercial structures, transportation projects, schools, and hospitals.
For more about getting publicity for engineers, contact us at this blog or leave a comment.