Using Twitter to Get Publicity


  1. Sign-up and post a profile. Go to Twitter and “Get Started – Join.”
  2. Write updates throughout the day. You don’t have to say much because the magic of Twitter is the 140 character limit.  Anybody can be a writer on Twitter.   Post a link to a website, blog, or news article you like and add a few words about it.
  3. Posting URLs. If you post a really long URL, you can shorten it by going to  www.TinyURL.com.  The application will change a long URL into a tiny or short URL. To market your company blog on Twitter, that is the best way to post a URL.
  4. How to “chat”. You will see the @ symbol on Twitter.  To have a conversation on Twitter, you use the @ symbol before someone’s Twitter username. This makes their username a link to their profile so other people can follow the “conversation”.  For example, if you wrote “@ahauben to say thanks for the cool blog article” that would be a way of telling me you liked the article. Try it out.
  5. Publicize new products, events, sales, and promotions. Major companies, professionals, celebrities, and politicians are promoting their products, views and positions through Twitter. You can too.  How do you think everybody found out about the iPad?
  6. Promote blog articles, books, webinars, and other interesting news. Assign someone to post links on Twitter that are relevant to your business, like a project success story or media hits.  Post links to any content that is appealing to your audience.
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About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Since 2004, I have been a writer and contributing editor for The Prepaid Press, a monthly print and online trade publication that covers prepaid calling, payment processing, gift cards and loyalty, and mobile finance. Prepaid is one of the fastest growing industries and I am grateful to be a participating member of the team. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
This entry was posted in Internet Marketing, National publicity campaigns, Public relations and tagged . Bookmark the permalink.

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