Spring is here so get together with another business in your town and organize a newsworthy event that will draw customers. Here are a few ideas that work great for getting people to come out and gaining visibility.
- Arts and Crafts Festival – enlist vendors
- Picnic in the Park – partner with a charity and organize food vendors and activities
- Doggie Parade – bring on the pets, invite a DJ, stage a play activity, and make a donation
- Concert – local musicians will love the exposure
Set a date in your mind for six weeks from today. Scout out a location where there is parking. Send out email invites, and prepare a press release announcing the event. Email it to the Calendar Editor of your local daily newspaper and weekly newspapers. Follow up with Media Alerts and send to radio stations and daily newspapers.
Post flyers in retail store windows, hand them out at the mall and dog parks, and talk it up.
Start your event small and grow it each year. Come up with a name for the event that people can remember for next year and the year after.
Opportunity is everywhere. Plan, organize, execute. Make news. Get publicity.