Press Release – What’s It For?

Think about it.

There is so much talk nowadays about social media that you rarely hear people talk about press releases.  My public relations career started in the late 1970s when the key element of a PR campaign was the press release. We used it to announce breaking news or a happening, such as:

  • Project engagement
  • New development
  • Milestone
  • Executive Promotion
  • Financial report
  • Special event
  • Study or survey results
  • Trends

I guess I am old-fashioned, but I still believe in the press release, if it is well-written, in getting the message across to your public audiences and attracting interest.

The press release is easy to distribute through online distribution services, some of which are free.  It is also wise to send your press release to the email list you have personally developed.  That way, those people who know your company the best will get the story directly.

For tips on writing press releases, contact the Publicity Whiz at 305-206-4488 or email us at:


About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
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