For those of you who read my post on Restaurant Publicity, here are some anecdotes about restaurant promotions that come from Cran Herlihy, a fellow writer in Australia:
Cran writes: The owners of Pear Tree Cottage restaurant in Greenook, Australia did such a good promotion job that they had to close. The demand grew so much that they couldn’t get any time off, or enjoy the occasional quiet evening. Since then, the owner is teaching other chefs how to succeed in the restaurant business.
Here are some promotions that made these restaurant owners so successful. The food was good, too.
Theme nights — uncommon national cuisines. One night was British; another was Moroccan; then Kurdish; then West Indies, and so on. The Indian, Asian and Caribbean nights were so popular that they had to stretch over two nights.
Boutique drinks — it might seem odd for a restaurant in a well-known wine district to host a night where the accompanying drinks were boutique beers from around the world, but it was a brilliant success.
Fun menus — menus were cryptic puzzle clues. Diners had so much fun that re-bookings started before the main courses were placed on tables.
Annual “thank you” – regular local supporters throughout the year were invited to a free afternoon and evening: a fully catered party.