Getting visibility within an industry is important for professionals, especially engineers and construction managers, because that’s how they stay connected with their peers and get subcontracts.
Back in the 1990s, I did public relations for engineers and construction companies, as well as architects, to inform their public audiences about their projects. Our PR agency prepared press releases and by-lined articles about our clients’ work and accomplishments. We would place the stories in trade papers and industry magazines on a weekly basis and get important press coverage.
We met once a month with each client to go over their projects and their milestones. Every milestone of every project was important, such as:
- Feasibility study
- Design Phase
- Completion and opening
Trade publications are important to get publicity for design/build pros and engineers. For example, one of our clients specialized in sludge management, so we wrote about sludge for a waste water treatment publication. Another client designed tunnels and bridges, so we wrote articles for trade magazines devoted to that expertise.
One of our clients specialized in logistics and we wrote about setting up army bases in war zones, such as the Gulf area. This client set up operations at the South Pole (Antarctica) and we developed press releases about the project.
Although we now live in the Internet Age, and it is important to get exposure on the Web, it is still essential for construction companies and engineers to get publicity in trade papers and magazines that specialize in covering their industry.
If you have any questions, you can reach me at 305-206-4488.