Engineers and Construction Pros Need PR


Getting visibility within an industry is important for professionals, especially engineers and construction managers, because that’s how they stay connected with their peers and get subcontracts.

Back in the 1990s, I did public relations for engineers and construction companies, as well as architects, to inform their public audiences about their projects. Our PR agency prepared press releases and by-lined articles about our clients’ work and accomplishments. We would place the stories in trade papers and industry magazines on a weekly basis and get important press coverage.

We met once a month with each client to go over their projects and their milestones. Every milestone of every project was important, such as:

  • Feasibility study
  • Design Phase
  • Groundbreaking
  • Completion and opening

Trade publications are important to get publicity for design/build pros and engineers. For example, one of our clients specialized in sludge management, so we wrote about sludge for a waste water treatment publication. Another client designed tunnels and bridges, so we wrote articles for trade magazines devoted to that expertise.

One of our clients specialized in logistics and we wrote about setting up army bases in war zones, such as the Gulf area. This client set up operations at the South Pole (Antarctica) and we developed press releases about the project.

Although we now live in the Internet Age, and it is important to get exposure on the Web, it is still essential for construction companies and engineers to get publicity in trade papers and magazines that specialize in covering their industry.

If you have any questions, you can reach me at 305-206-4488.

Advertisements

About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
This entry was posted in Uncategorized and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s