Article Marketing

Article marketing used to mean writing by-lined articles for clients and placing them in industry (trade) publications. Today it means getting articles published on websites. There are lots of sites and ways to get your articles posted digitally so people can read your stellar advice and information. Respect and notoriety will get you business.

Here are a few valuable tips from Eric Gruber, article marketing guru:

Gruber says there is plenty of content out there, but much of it is hollow. So, first tip, is write valuable high-quality content.

Next, submit your article to ezine sites. There are a bunch of these, to be sure.

Post your articles to groups on Facebook and LinkedIn, using links. Twitter a link to your article.

Join groups on LinkedIn where members could benefit from your advice and information. For example, as a writer I joined writers’ groups. But writers are not going to hire me, because we may be in competition.

Now I have to join entrepreneur and small business groups. Since I write for the prepaid industry, I have started to join prepaid groups. Get the picture?

One more tip for now, but I will be expanding this topic. Eric Gruber suggests where you can find websites to post your articles.

Good luck, fans. I hope you share your ideas with us. This is a whole new ball game.



About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
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