Marketing Doctors


Medical doctors (MDs) never used to advertise or promote themselves. It was considered unprofessional for doctors to self-promote or advertise their practice.

But times have changed.  Nowadays, doctors actually advertise on TV, radio, and in newspapers. Sometimes they appear on the Internet, but usually as part of an article.

There are professional ways to market MDs. New doctors starting a practice and those wishing to expand their practice should consider the following methods:

  1. Advertise in community newsletters and bulletins.
  2. Send postcards to residents in nearby communities announcing your practice.
  3. Hook up with local TV reporters that might need medical sources. This works when there is an outbreak of the flu or a specific medical condition or disease in the news. The reporters scramble to find an expert to interview on air.
  4. Get mentioned in newspaper articles or write articles that carry your by-line. For example, a rheumatologist can write about gout, arthritis, or lupus and how to treat the pain.
  5. Arrange speaking engagements at local colleges, hospitals, or organizations. Do pre- and post publicity about your talk, including educational information.
  6. Keep brochures and flyers in your office for patients to read about your expertise. If you are a specialist in diabetes, provide reading matter that quotes you on how to live with this condition. Provide a recipe book and put your name, phone number, and email address on the inside cover, so the recipes will be associated with your practice.
  7. Create a website and blog about your medical specialty. Your patients will appreciate it and spread the word.

There are many other ways to promote and publicize MDs and other health care providers.

For a free action plan, call the Publicity Whiz: 305-206-4488 or send an email: arlene.hauben@gmail.com.

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About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
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