Retailers Use Social Media


Retail chains, both Mom and Pop stores and big box chains, are increasing sales by using email and social media, such as Facebook and Twitter, to announce promotions.By expanding their online presence and advertising promotions on social networking sites, retailers are reminding customers to visit for browsing and buying. It actually makes the customer feel welcome and wanted, generating loyalty.

Here are some tips on how to get attention through online channels:

  1. Develop a custom promotion. For example, offer a gift card to go with the purchase of a product.
  2. Feed the promotion information to influential bloggers that cover retail.
  3. Announce the offer on Facebook and Facebook Fan Pages.
  4. Announce the promotion through Twitter several times a day.
  5. Send an email about your promotion to your customer list. Use an email marketing firm, such as AWeber, Constant Contact, or iContact to send email blasts.

Do you have questions about social media? Let us know how you are using social media and internet marketing to increase your retail sales.

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About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Since 2004, I have been a writer and contributing editor for The Prepaid Press, a monthly print and online trade publication that covers prepaid calling, payment processing, gift cards and loyalty, and mobile finance. Prepaid is one of the fastest growing industries and I am grateful to be a participating member of the team. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
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