Facebook as a marketing platform

Facebook fan page is an extension of your personal Facebook page and useful to promote your business. If you are going to use Fan Page as a business marketing platform, be engaging and creative. Your fans are potential customers. Get your fans to interact. Make them an offer.

Not Facebook, but what a face.

Fans are interested in gift cards, discounts, contests, coupons and promotions. They are looking for add-ons and free stuff.
Restaurants and retailers that use Facebook to announce discounts and freebees are more likely to enjoy an increase in sales.
For example, if a restaurant chain offers a 2 for 1 special, diners might decide to come in.

Ask fans to bring in a baby picture and give them a free drink or dessert.
Run a contest and invite fans to vote online for the next Super Bowl winner. If they pick the right team, they get a free appetizer with every meal.
How are you using Facebook to promote your business? Drop us a line about your latest program and how it’s working.


About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
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