Facebook fan page is an extension of your personal Facebook page and useful to promote your business. If you are going to use Fan Page as a business marketing platform, be engaging and creative. Your fans are potential customers. Get your fans to interact. Make them an offer.
Fans are interested in gift cards, discounts, contests, coupons and promotions. They are looking for add-ons and free stuff.
Restaurants and retailers that use Facebook to announce discounts and freebees are more likely to enjoy an increase in sales.
For example, if a restaurant chain offers a 2 for 1 special, diners might decide to come in.
Ask fans to bring in a baby picture and give them a free drink or dessert.
Run a contest and invite fans to vote online for the next Super Bowl winner. If they pick the right team, they get a free appetizer with every meal.
How are you using Facebook to promote your business? Drop us a line about your latest program and how it’s working.