Bloggers help promote products


Blogs can become communities where people go to learn from each other about what’s good to buy. Think of bloggers as reviewers and product endorsers.

Companies like General Mills are finding that bloggers are a great way to reach customers and generate buzz about a product.

General Mills has recruited bloggers, mostly moms, to review and give away products. The bloggers are not compensated in any way other than free product.

As a matter of fact, the Federal Trade Commission ruled that bloggers who endorse a product must disclose connections with the seller of the product or service. That includes free products for review.

Companies hope that bloggers’ reviews are positive. In the meantime, they are building warmer relationships with consumers by placing the product with the blogger. If the blogger seems to like the product, the consumers become more interested and is more likely to buy it.

BlogHer is a heavily trafficked blog that connects advertisers with women bloggers and their readers. The blog attracts millions of visitors and the attention of major companies like Ford, Proctor & Gamble, Kraft and Sprint, which buys ads. You can find exclusive offers here from HomeGoods, Laughing Cow Cheese, Jimmy Dean, and other companies that run sweepstakes and contests. You can also win prizes and gift cards and get coupons.

Retailers use blog sites to make special offers that engage customers. When CVS drug store promoted its “$25 gift card for a friend, get a $5 for yourself,” sales increased. When The Container Store and Uno tried the “buy one, get one” deal, they saw a 10 fold increase in sales.

What it really boils down to is this: Retail chains, restaurants, and consumer product companies are using blog sites as media outlets, the same as newspapers and magazines. Bloggers help create brand awareness and give products a warm and fuzzy feel, without the high cost of advertising.

Advertisements

About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Since 2004, I have been a writer and contributing editor for The Prepaid Press, a monthly print and online trade publication that covers prepaid calling, payment processing, gift cards and loyalty, and mobile finance. Prepaid is one of the fastest growing industries and I am grateful to be a participating member of the team. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s