Creating Facebook Fan Pages

The ABC’s of Facebook Fan Pages

Although Facebook was not originally intended as a professional tool, it certainly has become effective as a business tool to promote your business. Most companies and organization have a Facebook Fan Page to build and promote their brand and to provide a link that takes people directly to your corporate website. Of course, there are many other benefits to creating fan pages.

There are more than 500 million active users on Facebook and 50% log on in any given day. The average user has 130 friends. Facebook fan pages have become a business marketing and sales tool.  Fan pages allow you to interact informally with potential customers that are invited to visit your pages. Not only can you build professional relationships, but fan pages helps to increase visibility and stimulate transactions.

Professionals like fan pages to connect with potential customers.

Example 1:  Financial advisors keep the conversation going on Facebook by letting friends and fans know about local events and jobs in the area. Rather than hype their business, they educate and inform. They become a respected source of local news. By providing a service, you can build a fan base.

Example 2:  Real estate brokers provide recent local sales and market reports. Fan pages act as a newsletter with information about neighborhoods, what is selling, and median prices for different types of housing.

To get started, go to Create a page. Select “Business” or “Brand” or “Product.”

After you set up your page, you can manage it by going to the upper right corner of Facebook. You will see “Account” link. When you open that drop-down, select “Manage Pages” and all of the pages you own are listed. You can go to the page and/or edit it.

Now, you will want to know how to drive traffic to your new fan pages. Kimberly Castleberry, social media guru, gives excellent advice on managing social media. Here is what she advised on how to build traffic.

“Social media happens when you integrate what you are doing on Facebook with what you are doing on Twitter, your blog, and your email list. You move the traffic between the three platforms,” says Kimberly.

  1. Invite your email list to join you on Facebook.
  2. Write a blog post about Facebook and invite your readers to join you. Ask them to share their fan pages and connect with them.
  3. Get your Twitter followers to join you on Facebook and vice versa.

Well, that’s it for now. I am working on doing a custom landing tab in place on my FB page, a useful way to bring traffic to my page’s new landing tab and get likes/fans.

Please let me know how your fan pages are working out. I will add them to my Facebook pages.

Thanks to Kimberly Castleberry,


About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.
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