Public Officials Need PR
Getting elected to public office requires PR or media relations. The candidate’s name needs to appear in local newspapers so voters become familiar with it. Voters may not know about the politics of the individual but if they get acquainted with the name, they are likely to end up voting for him or her on Election day.
I was once asked to volunteer PR services to help get a Family Court Judge elected. I had no experience working in politics, but agreed to help. The leader of the PR team assigned me to write press releases announcing endorsements by various organizations, such as the local labor union, Chamber of Commerce, and political groups.
Here is a summary of the tasks involved:
- Identifying groups and organizations that endorsed the candidate.
- Preparing a concise press release announcing the endorsement.
- Distributing the press release to the appropriate media outlets that covered politics.
- Following up to answer any questions from reporters.
This process seemed to work. It was pretty exciting when our candidate got elected. Of course, nowadays, it takes much more than press releases to get a candidate elected to national office. President Barack Obama used social media to get elected and it worked. I believe this was a major turning point in political PR.
Please contribute any suggestions you may have about political PR.