Author Archives: Arlene

About Arlene

I am a journalist and marketing writer with a general business background. For more than 25 years, I have worked with professionals in health care, technology, law, financial services, and other disciplines to develop and write articles, web content, and marketing communications that represent their accomplishments and expertise. Currently based in South Florida, I can also be found in New York City, San Francisco, and Portland, Oregon, three locales where you can enjoy great food, meet fascinating people, and experience awesome scenery and urban sights.

Starting a Student Blog


Blogging is becoming quite popular in society, and many people are trying their hand at it. Some students are giving it a go and chronicling their lives at high school or college, and professors and teachers are also using them … Continue reading

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Lady Gaga’s Egg


Lady Gaga made a grand entrance in a plastic egg at last night’s Grammy Awards. Even though it must have been hot and stuffy in that egg, this unusual stunt is a sure bet to make headlines in the newspapers … Continue reading

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Hiring a Freelance Writer


Welcome to our Guest Blogger, Taqiyyah Shakirah Dawud. 8 Questions To Ask Before Hiring A Freelance Writer If you need content written for your business, searching out a professional can be a daunting task. How do you find a good writer without … Continue reading

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Political PR


Public Officials Need PR Getting elected to public office requires PR or media relations. The candidate’s name needs to appear in local newspapers so voters become familiar with it. Voters may not know about the politics of the individual but … Continue reading

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Websites for Doctors


Should Doctors Have Websites? Prior to the digital age, doctors and lawyers thought it was unprofessional to advertise or promote their services. Most of the time, they received new patients and clients through referrals. One person would tell another about a … Continue reading

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Creating Facebook Fan Pages


The ABC’s of Facebook Fan Pages Although Facebook was not originally intended as a professional tool, it certainly has become effective as a business tool to promote your business. Most companies and organization have a Facebook Fan Page to build and … Continue reading

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Bloggers help promote products


Blogs can become communities where people go to learn from each other about what’s good to buy. Think of bloggers as reviewers and product endorsers. Companies like General Mills are finding that bloggers are a great way to reach customers … Continue reading

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