Category Archives: Marketing professional services firms

Marketing tips for professionals

Websites for Doctors


Should Doctors Have Websites? Prior to the digital age, doctors and lawyers thought it was unprofessional to advertise or promote their services. Most of the time, they received new patients and clients through referrals. One person would tell another about a … Continue reading

Posted in Marketing professional services firms, Uncategorized | Tagged , | 1 Comment

Remembering 9/11


Today is the 9th anniversary of the attack on the World Trade Center (WTC) towers. It was one of the most horrific and shocking events to take place in the US in modern times. When it happened it seemed inconceivable … Continue reading

Posted in Marketing professional services firms, Public relations | Tagged | Leave a comment

Marketing Doctors


Medical doctors (MDs) never used to advertise or promote themselves. It was considered unprofessional for doctors to self-promote or advertise their practice. But times have changed.  Nowadays, doctors actually advertise on TV, radio, and in newspapers. Sometimes they appear on … Continue reading

Posted in Getting publicity for individuals, Marketing professional services firms | Tagged | Leave a comment

Public Relations for Engineers


Engineers design and build infrastructure, including bridges, tunnels, water systems, and all types of facilities and buildings. For many years I represented engineers and got them publicity in trade publications and newspapers where their projects were featured. Engineers need publicity … Continue reading

Posted in Marketing professional services firms, Public relations | Tagged | Leave a comment

Marketing doctors and medical professionals


Doctors have to market their services, just like everyone else.  There was a time when doctors did not advertise or promote their medical practices, but the world has changed. There are many acceptable ways for doctors to promote their medical … Continue reading

Posted in Getting publicity for individuals, Marketing professional services firms | Tagged | Leave a comment